New Marketing Intelligence Survey Released

New Marketing Intelligence Survey Released

Lexington, KY (PRWEB) February 11, 2005

The Photizo Group, the only consultancy dedicated to serving the Marketing Intelligence community, has launched a survey regarding executive expectations for Marketing Intelligence. This survey was developed by the Photizo Group in consultation with Dr. Peter Trim, Birkbeck College, University of London. The sole purpose of the study is to understand the importance of Marketing Intelligence in small and large businesses today.

The survey is intended for executives, marketing intelligence managers, and marketing intelligence vendors. The brief survey asks pointed questions on where, how, and what types of information are expected from companies’ Marketing Intelligence functions. Individuals answering the survey can elect to receive a free copy of the results. The survey can be reached at: http://www.photizogroup.com/Surveys/Surveys.html

According to the Photizo Group, Marketing Intelligence is the integration of marketing research, market analysis, competitive intelligence, and business intelligence in order to improve both the tactical and strategic decision making process in both the public and private sectors.

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